360º Holistic Business Development We help our clients realize their business ideas and achieve great results We build and implement long-term Sustainability Strategies ABC Sustainable Luxury Hospitality

We believe in the evolution of business and human consciousness

ABC Sustainable Luxury Hospitality is a consulting and hotel management company specialized in real and profitable sustainable hospitality projects focused on the Wellness & Healing Luxury Lifestyle Tourism.

Ana Beatriz ABC Hospitality

ABC Sustainable Luxury
Hospitality was born from an inherited passion.

ABC Sustainable Luxury Hospitality was born from an inherited passion. Daughter of the first female hotel manager in Portugal, the passion for hospitality is in Ana Beatriz’s blood.

Today, ABC Sustainable Luxury Hospitality, the first ambassador of the Global Wellness Institute in Portugal, is proud to present several signature hotels in full operation in its portfolio, whose success has contributed to its positioning as a hospitality consultant of reference in Portugal.

360º Projects

We create, develop and manage hotel projects that stand out for their authentic and sustainable concepts, closely linked to the most genuine Portuguese hospitality, the principles of Wellness & Healing and ESG criteria.


We have the solutions to reposition existing hotels in an objective and efficient way. We create the necessary conditions to revalue the concept, product, service, and teams in order to achieve higher rates of direct profitability as a hotel unit based on the principles of Wellness & Healing.

ESG Strategy and Management Implementation

We build and implement long-term Sustainability Strategies aimed at improving and optimizing the ESG performance and impact of the hotel unit, resulting in reduced operating costs and substantial mitigation of environmental and social risks.

Talent Management and Strategy, Motivation and Inspiration of Teams

We inspire people and teams to reach new levels of performance and engagement with the hotel as a result of a serious process of Executive Coaching and Mentoring that focuses on human discovery and development.

What differentiates us

Sustainable Luxury Hospitality

"Walk the Talk"
Respect for the identity of each hotel
Optimized and dynamic resource structure
Activation of fully customized hotel management and consulting services.


ABC Sustainable Luxury Hospitality is a platform of specialized talents and strategic partners connected by a common bond: a deep passion for Hospitality and the evolution of consciences.

Based on a relationship of partnership and trust with investors and clients, the team is dedicated to developing a personalized consulting service, accompanying the hotel projects in which it is involved from the first minute to the operation phase and responding efficiently to their needs and expectations.

Ana Beatriz

Ana Beatriz

CEO & New Business Manager

Key Traits: Inspiration, Leadership, Pro-activity


Ana Cristina Guilherme

Branding & Marketing

Key Traits: Creativity, Vision, Passion

Alexandra Outeiro

Human Resources & Mentoring

Key Traits: Commitment, Responsibility, Motivation

Luis Barbosa

Luís Barbosa

Financial Wisdom

Key Strokes: Rigor, Transformation, Making it Happen

Maribel Esparcia Pérez

Maribel Esparcia Pérez

Sustainability & ESG Advisor and Professor

Key Traits: Curiosity, Trust, Dedication

Rui Picão

Rui Picão

IT Strategy

Key Traits: Resilience, Innovation, Availability

Maria João Proença

Maria João Proença

Digital Marketing & Content

Key Traits: Method, Creativity, Dedication

Ana Matos

Ana Matos

Integrative Medicine Expert

Key Traits: Tolerance, Passion, Resilience

Our Partners

The network of strategic partners established by ABC Sustainable Luxury Hospitality is a substantial asset to the success of the work developed as a hospitality consultant. By bringing direct value to our customers, it simultaneously fulfils a higher purpose: the reinforcement of Portugal as a premium Wellness destination worldwide.

International Facilitators

The development of ABC Sustainable Luxury Hospitality’s activity as a hotel consulting company for projects in the Wellness & Healing segment, involves collaboration with a vast network of international facilitators.

The integration of these facilitators in the creation of the hotel’s concept and services is dependent on the identity and positioning of the hotel unit. They materialize, through different programs, the differentiation of these hotel units, responding to the needs of the market segment.