We transform hotel assets into distinctive,

sustainable and more valuable

hospitality businesses.

WE BELIEVE IN A NEW ERA OF HOSPITALITY
Every hotel has a unique value waiting to be revealed.
ABC Sustainable Luxury Hospitality has been working with owners and investors since 2014 to identify, build and sustain this value, specialising in wellness & healing and sustainable luxury hospitality.
Ana Beatriz ABC Hospitality

ABC Sustainable Luxury
Hospitality was born from an inherited passion.

As the daughter of Portugal’s first female hotel director, a passion for the hospitality industry runs in Ana Beatriz’s blood.

After several years managing and leading premium hotels, she founded ABC Sustainable Luxury Hospitality in 2014. She was the first ambassador for the Global Wellness Institute in Portugal, is a member of the Wellness Tourism Association and is accredited by WITT (Wellness in Travel & Tourism).

Ana Beatriz was one of 50 international hospitality figures invited to contribute a ‘case study’ to Sonal Uberoi’s book *The Wellness Asset*. Today, she is a leading keynote speaker in the field of luxury hospitality and wellbeing.

CREATE

We create, develop and manage hotel projects that stand out for their authentic and sustainable concepts, closely linked to the very essence of Portuguese hospitality, the principles of wellness and healing, and ESG criteria.

REVALUE

We have the solutions to reposition existing hotels in a strategic, competitive and sustainable way. Specifically for those seeking to revitalise themselves, we have developed the “ABC Hospitality Framework®” — a structured methodology organised into 3 sequential and interdependent stages, each building upon the last to deliver lasting transformation.

PEOPLE & LEADERSHIP

We inspire people and teams to reach new levels of performance and engagement with the hotel as a result of a serious process of Executive Coaching and Mentoring that focuses on human discovery and development.

What differentiates us

Sustainable Luxury Hospitality

"Walk the Talk": we live and breathe wellness
ABC Hospitality Framework
Respect for the identity of each hotel, local and community
From diagnosis to implementation: we support every project right from the start.

Leadership Team

ABC Sustainable Luxury Hospitality is a platform of specialized talents and strategic partners connected by a common bond: a deep passion for Hospitality and the evolution of consciences.

Based on a relationship of partnership and trust with investors and clients, the team is dedicated to developing a personalized consulting service, accompanying the hotel projects in which it is involved from the first minute to the operation phase and responding efficiently to their needs and expectations.

Ana Beatriz

Ana Beatriz

CEO & New Business Manager

Key Traits: Inspiration, Leadership, Pro-activity

Alexandra Outeiro

Human Resources & Mentoring

Key Traits: Commitment, Responsibility, Motivation

Luis Barbosa

Luís Barbosa

Financial Strategy

Key Strokes: Rigor, Transformation, Making it Happen

Rui Picão

Rui Picão

IT Strategy Advisor

Key Traits: Resilience, Innovation, Availability