Sustainability in Tourism requires Requalification
I believe that we still need more international and national investment to finance new hospitality units’ projects. However, I also believe that they should rethink their locatio
The Importance of Sleep
In Integrative and Longevity Medicine, we give increasingly importance to choices and lifestyle, as determinants for a full and healthy life. This means that food, exercise, relati
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketi