8 Reasons to Integrate AI into Your Branding Strategy
Integrating Artificial Intelligence (AI) into the evolving branding strategy is crucial for a number of reasons: In short, integrating AI into the evolving branding strategy is not just an option, but a necessity to ensure the relevance, competitiveness and continued success of brands in an increasingly digital and data-
Hospitality and Well-being: the union of love and money for a more sustainable world
ABC Sustainable Luxury Hospitality was born out of a desire to do things differently, not out of stubbornness but because we know that the path of uniting hospitality with individual well-being is the key to contributing to a “better world.” What are the two most powerful energies in the world? Love and Money
Go Wellness and Sustainable or Go Home
From our little vantage point, we’ve been very insensitive to buzzwords, to the trendiest things over the years. We have always observed and rejected the tendency to talk about things half-heartedly, artificially, and superficially. For these reasons, we have studied computer security issues with the idea of implem
Measuring sustainability progress in hotels
Leveraging Technology for Sustainable Hotel Operations Measurements: Integration, Innovations, and Impact The transformational role of technology has allowed hotel operations to pursue sustainability beyond conventional practices. Technology has emerged as a crucial enabler for implementing and measuring sustainable init
What is Branding All About?
Is a logo enough, after all? One of the most common mistakes investors make is focusing on the most tangible area of their business when their business is so much more than that! ABC Sustainable Luxury Hospitality works together with investors who have a vision and need a reliable partner to assist them in bringing [&hel
10 Habits of Highly Ineffective People
(Not all of them, just some of the more annoying ones.) The habits of highly effective people have already been well studied by Stephen R. Covey. The habits of highly ineffective people have not. Here is my contribution to general management and finance roles. The 21st century and its legacies. Luís BarbosaFinancial Arc