Integrating Artificial Intelligence (AI) into the evolving branding strategy is crucial for a number of reasons: In short, integrating AI into the evolving branding strategy is not
You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a neces
There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and p
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or a
The risks affecting the hospitality industry are not only related to inflation, war, and geopolitics. Science has proven that climate-related risks and biodiversity loss are a thre
September is coming and, along with it, the last 4 months of the year 2022, as we know that many of the decisions we make “here and now” will have impact in the new year. The e
Hotel Essence: How to Integrate Environmental, Social, and Governance Practices into Hotel Operations?
Leaders are pressured to do the right thing, choose the right product and services, and deploy the “right strategies” that allow company growth year after year. Not to