2025: A Pivotal Year for Transformation in Hospitality and Wellness
The hospitality sector stands on the brink of a new era in 2025, largely fueled by the explosive growth of the global wellness economy. According to the Global Wellness Institute,
8 Reasons to Integrate AI into Your Branding Strategy
Integrating Artificial Intelligence (AI) into the evolving branding strategy is crucial for a number of reasons: In short, integrating AI into the evolving branding strategy is not
What is Branding All About?
Is a logo enough, after all? One of the most common mistakes investors make is focusing on the most tangible area of their business when their business is so much more than that! A
The Importance of Content Marketing in Hospitality
You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a neces
And What When a Brand is Truly a Lifestyle?
In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mi
Education and Training for the New Generation
There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and p
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or a
Are Sustainability Practices enough to give Hotels a Competitive Advantage?
The risks affecting the hospitality industry are not only related to inflation, war, and geopolitics. Science has proven that climate-related risks and biodiversity loss are a thre
It’s not about Change, It’s About Evolving
It is not the strongest brands that survive, nor the smartest, but the ones that manage to adapt to evolution and even with them nothing can be taken for granted. I believe that
Reflection on The Path We Believe In
September is coming and, along with it, the last 4 months of the year 2022, as we know that many of the decisions we make “here and now” will have impact in the new year. The e