The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or a
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservatio
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “pat
Wellness Hospitality: Trend, Innovation and Reality
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gai
How to create brands in a true, structured, sustainable and, above all, purposeful way?
The economy is showing the first signs of recovery, and with good indicators, Tourism and Hospitality are two sectors that embrace this new phase with a renewed desire to move forw
Quantity VS Sustainability
The context of rebound that we are living today and that we managed to envision, with the return of Tourism and the gradual lifting of restrictions, leads me to address, once more,