Health and Wellness Tourism in Portugal: A Journey of Renewal and Vitality

Portugal has emerged as a destination of choice for travelers worldwide looking for an authentic health and wellness experience – Health Tourism. This tourist niche, which is growing yearly, is ideal for those wishing to harmonize body, mind, and spirit.

Portugal’s mild climatic conditions, rich gastronomy, natural forest sanctuaries and cultural heritage create the perfect setting for a Wellness & Healing destination. ABC Sustainable Luxury Hospitality has led the way in creating a differentiated and efficient offer, both in new projects and in revaluating existing spaces.

Relevant Statistical Data

• According to data from Turismo de Portugal, Health and Wellness Tourism has shown significant growth in Portugal. There are around 3,000 hotel developments, of which approximately 230 are equipped with spas.
• The Termas de Portugal and Thalassotherapy centers are key infrastructures in this segment, offering innovative and holistic treatments.
• Globally, according to data provided by our partner, the Global Wellness Institute, wellness tourism grew by 36% between 2020 and 2022 and is estimated to double in value by 2027, reaching $1.4 trillion.

The role of hospitality

Portugal is ready to retrain and expand this sector by adopting more sustainable and profitable practices. The hotel industry, in particular, has a crucial role to play in promoting mental health, especially in an era where this “silent pandemic” is gaining prominence.

Indeed, it is in breaking the daily routine, even if it is a short trip just 50 km away from home, that we become aware of new perspectives that the whirlwind of everyday life often prevents us from seeing. Imagine, then, the transformative impact of a stay in a hotel that not only welcomes us but surprises us with enriching experiences that have the potential to mark a before-and-after in our lives.

The right way for Health Tourism

We also believe in the synergy between science and alternative medicine to deliver transformative results. ABC Sustainable Luxury Hospitality is committed to redefining health tourism in Portugal, revitalizing historic spas, and modernizing thalassotherapy centers, such as our client in Porto Santo.

Portuguese doctors increasingly recognize the therapeutic benefits of forest and sea bathing, reflecting a global trend toward integrating natural and holistic practices into conventional medicine.

By combining celebration, leisure, rest, and vacations with deep inner regeneration, we contribute to a longer and better quality of life. Portugal is well on its way to becoming a world leader in health and wellness tourism, offering experiences that rejuvenate body and soul.