What is Branding All About?

Is a logo enough, after all?

One of the most common mistakes investors make is focusing on the most tangible area of their business when their business is so much more than that!

ABC Sustainable Luxury Hospitality works together with investors who have a vision and need a reliable partner to assist them in bringing their ideas to life. These ideas may stem from a recognized necessity, a personal mission or legacy, or a childhood aspiration.

One of the biggest concerns is to create a logo, even if the project is still undefined. However, the process of designing a visual identity should only be initiated after all previous steps have been established and approved by the client. It’s important that every aspect of the project is cohesive and logical.

Our belief is that selecting a design agency should be based on finding the right fit for the project. The agency should be in tune with the essence of the project as defined in the briefing and have an open approach to the creative process in co-creation.

“Never underestimate the power of a company’s Visual Identity – it is the starting point of influencing and attracting the tribe it is intended for.”

Quinta da Comporta – Wellness Boutique Resort is a prime example of the power of creativity. Today, it stands as a renowned brand known for its exceptional quality, service, and positioning. Every single detail was carefully considered and meticulously executed, making it worth every second of effort.

In a simple graphic approach, we show the various levels necessary to reach the creation of a logo, which one day may evolve into a Brand, an intangible dimension with which your tribe of customers, fans, and followers identify and want to be part of, in order to be perceived as holders of that status or way of being.

We believe in projects that become legacies of Life, that are born to become the link between generations in a continuity of a cause that was once a dream or just an idea – Hospitality has good examples of this verticality, coherence, and consistency.