Why are Environmental Social and Governance criteria so Important for Hotels?
Sustainable Hospitality The Post-Covid ScenarioThe easing of restrictions has led to travel levels at pace again. Also, in the EMEA region, room rates are back to what we saw in pr
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries t
5G, What are We Talking about Anyway?
My mission is to pass on knowledge, to clarify doubts, to be the friendly shoulder of technology for the sector and for customers. It is with great admiration that I see a huge con
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and