From Requalification to Repositioning: The Strategic Role of Marketing
Discover how the Strategic Role of Marketing combined with ABC Framework can impulse hotels requalification
2025 Review
2025 was a Universal Year 9—a cycle of completion, integration, and profound transformation. A year that invited us to close chapters, consolidate learnings, and prepare the grou
The 4 Pillars of Wellbeing in an Organization
Some hotels impress with their design. Some hotels surprise with their architecture. And then there are those hotels that remain in your memory, not because of their objects, but b
Why a hotel investor/owner needs an expert consultant by their side
In the hotel industry, every detail matters, and every decision has a profound impact on the overall guest experience. Behind every project, there is a story, an ambition, and a dr
Zero-Cost Ritual vs. Luxury SPA: A Reflection on True Well-Being
Why do I insist on saying that having a SPA in a hotel is not the same as having a hotel that includes a service that is now expected for well-being and health, especially in high-
Mental Health through Hospitality
Today, true luxury is being well and healthy. Hotels can exceed expectations in this regard. What if you could reduce stress levels, increase serotonin, and provide guests not only
The importance of Phase A in the development of a Hotel Project
To successfully build or refurbish a hotel unit, both materially and immaterially, it is imperative to have a realistic concept and business plan that reflects the entire journey t
Wellness Weekend: An event with purpose
Wellness Weekend – Tomar June 14th and 15th 25 – Mata Nacional dos Setes Montes Ana Beatriz’s testimonial On June 14th and 15th, the 4th Wellness Weekend was held
The first 6 months of 2025
As a way of taking stock of the first six months of 2025, and also as a way of expressing our gratitude for this wonderful six months, which have made us certain that the path we s
Trip to Bali: culture, spirit, nature
Travel is always a unique opportunity to acquire knowledge, to learn, celebrate, and to take a break from our various routines. Bali was my most recent destination, and a trip that