The new holidays

August is traditionally the month when the country takes a break for the famous summer holidays. But what has changed?

Today, we live in new realities and concepts of holidays. It’s increasingly common to take “holiday days” throughout the year, avoiding the high season (July and August) when everything is more congested and expensive, and personalized service is lacking. What’s more, health and leisure now go hand in hand. We want moments to relax, disconnect, and celebrate the best of life with those we love or in our marvelous solitude.

Needs and realities vary between couples, families, friends, and solo travelers, but some motivations are common:

a) Rest, relaxation, and a good night’s sleep

b) Unique experiences that allow us to disconnect from the world and connect with our life’s priorities: ourselves and our loved ones. Examples include specialized retreats and recreational or holistic activities that promote regeneration.

c) Returning to the “homeland,” experiencing the countryside, the forest, the beach, the river, and celebrating the “pilgrimages and festivals” of our grandparents’ lands.

d) Savour the local Portuguese cuisine and wines

e) Playing sport

f) Take part in traditional games

g) Getting to know new cultures and acquiring new knowledge and perspectives

It’s worth reflecting on the “new holidays” and the new needs, considering the new offer, climate change, sustainability, and the true essence of each one of us.

CEO & New Business Manager | Key Traits: Inspiration, Leadership, Pro-activity

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