And What When a Brand is Truly a Lifestyle?
In the “game of appearances,” he who is Real is King! The metaphors that are part of our Life also apply to Branding and Marketing: do we use our talent or gift in a mi
Education and Training for the New Generation
There is a great need to alter teaching methods to prepare and accompany this century’s greatest revolution. Change has become the basis of any equation in our professional and p
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or a