The first 6 months of 2025

As a way of taking stock of the first six months of 2025, and also as a way of expressing our gratitude for this wonderful six months, which have made us certain that the path we set out on 11 years ago is the path of the present and future, it’s always good to remember our pillars, defined in 2014:

Our vision: “We believe in a more sustainable and meaningful world where wellness & healing hospitality plays a transformative role.”

Our mission: “We anticipate the future by co-creating unique & sustainable projects with investors and Owners. Providing a full 360º Management and Dedicating the perfect senior team to our investor’s brands, providing all the conditions for international growth as real reference Legacies.

Today, we can confirm the scope of our mission with our clients, which is such an honor.

New projects 

This year, we are witnessing the co-creation of new legacies, exemplified by the unique and exceptional cases of Monte da Praia and Kaya Grounds, as well as others still in the design phase in Montemor and Alandroal. 

In Lisbon, we will have Olympia, a boutique hotel opening later this year, whose owner has received support from ABC Luxury Hospitality in implementing and operationalizing the concept, defining a high-end positioning, and developing a human resources strategy.

We are also continuing our People & Talent Management service at Singular Properties in the Azores. This collaboration is celebrating its third anniversary this year and is reflected in our cooperation with the hotel group in direct action on the ground, fulfilling the defined strategy and vision

Events and initiatives

We started the year with the ABC Luxury Hospitality Team Gathering.

And as a specialist in Wellness & Healing in Portugal, ABC Luxury Hospitality collaborated and participated in various initiatives throughout the year that contributed to the materialization of our vision in the country and its various regions, such as:

• 1st Wellness and Tourism Forum in Tomar 
• 2nd Think Tank at Nova SBE – Women’s Leadership in Tourism
• 3rd Sustainability – ESG – DSOTT25
• 4th Celebration of Global Wellness Day at the 4th Wellness Weekend in Tomar

We also launched the new Positive Leadership Training service, a mirror of the innovation we bring to the hotel industry.

It is with all my heart and soul that I write these words and remind you of the importance of gratitude and consistency on a path that few see or feel, but which is ours.

Many thanks to the ABC Luxury Hospitality team, our clients, partners, and so many others who join us in this ecosystem of sharing and wanting to participate in an authentic and unique way in the common well-being.

Ana Beatriz