Hotel Essence: How to Integrate Environmental, Social, and Governance Practices into Hotel Operations?
Leaders are pressured to do the right thing, choose the right product and services, and deploy the “right strategies” that allow company growth year after year. Not to
True Wellness & Healing Hospitality Concepts
One of ABC Hospitality’s added value is the creation of unique, differentiating, authentic concepts, based on the true Wellness & Healing experience, always with sustaina
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservatio
WELLNESS IN CITIES – A REVOLUTION OF URBAN CONCEPTS.
The New Investment that is Reinventing Cities. This is one of the segments that is benefiting from the disastrous effects of the Post-Pandemic – Mental Health is now a major
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries t
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “pat
The Positive Side of COVID: The Explosion of the WELLNESS & HEALING Segment in the Hospitality and Tourism sector. What’s awaiting us in 2022?
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present –
Wellness Retreats are Back and with High Demand, nationally and internationally
Hotel Brands are increasingly investing on this international segment that favours our country. We are in the key moment of the Hotel Brands’ strategy readjustment, whether these
Wellness Hospitality: Trend, Innovation and Reality
We must foresee the Future to create in the Present – a Greater Systemic Vision. Pioneer Brands pay a high price for challenging the old system but, in the end, they only gai