The Noise Regulation – in Life and Finance
One thing that never ceases to surprise us is that, in general, spaces linked to hospitality, even some with a high positioning and price, pay very little attention to the noise an
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries t
5G, What are We Talking about Anyway?
My mission is to pass on knowledge, to clarify doubts, to be the friendly shoulder of technology for the sector and for customers. It is with great admiration that I see a huge con
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and
Attracting and Retaining Talent – What’s the Magic Formula?
In one of the last articles we’ve published, we talked about the importance and courage it takes to change assumptions and paradigms, in a process of self-renewal and transformat
Finances, War, the Cicada and the Ant by Jean de La Fontaine.
On a business context, we learned long ago that it is important to live below our capabilities. Use times of peace to prepare for times of war. Create alternatives for less good ti
Sustainability: Global Measures vs. Regional Application
Among global experts on Sustainable Hospitality, there seem to be two coexisting, and sometimes contradictory, concepts for structuring sustainability measures. On the one hand, th
ESG Sustainability – Environmental, Social and Governance -Criteria in Hospitality.
How can capital allocation transform the hospitality business for the better? Practical implications for Environmental, Social and Governance (ESGs) criteria in Hospitality. Hospit
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketi