The Importance of Content Marketing in Hospitality
You may have come across this phrase – “Content is King.” While content marketing was initially seen as just a way for competitors to stand out, it is now a neces
The Importance of Influencer Marketing in Hospitality
You might have already heard that “word-of-mouth is the best type of advertising”. While before, that “word-of-mouth” was limited to friends, coworkers or a
Have you heard about Digital Pollution? What can Consumers and Companies do to Reduce their Impact?
What is digital pollution?It’s amazing how the world wide web and “the cloud” have transformed our lives. Using technology daily allowed us to be near to our friends and fami
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservatio
Digital Marketing: the Most Feared Implementation in Hospitality.
In the 21st century, we continue to see a structural delay in relation to the role of digital marketing in the hospitality industry. We could say that it is one of the industries t
What Kind of Relationship do You Want to Establish with Your Customers?
The urge of Marketing Evolution: from the prices war to the differentiating value of each brand. The book “Blue Ocean Strategy” Harvard Business School Press by W. Chan Kim and
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketi
More than Communicating how “green” is your Brand, Marketing is the Pioneer of Sustainability.
According to Philip Kotler, “the concept of sustainable marketing holds that an organization should meet the needs of its present consumers without compromising the ability of fu
The Positive Side of COVID: The Explosion of the WELLNESS & HEALING Segment in the Hospitality and Tourism sector. What’s awaiting us in 2022?
A provocative title, but purposefully chosen. If 2021 was already an exceptional year, 2022 anticipates even better results. Foreseeing the Future is Acting in the Present –
The Email Marketing made from real messages for real people is alive and kicking!
How many times has Email Marketing been declared dead? Year after year, fallacious articles appear around this email marketing that will not survive much longer. Considered by many