Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketi
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “pat
Preventive Maintenance
With the reopening of hotels and restaurants, new challenges are emerging. We know that it was not possible to prepare the start-up effectively, due to many uncertainties, there we
New Year! New live?
Each New Year that God grants us is a New Opportunity to accomplish lots of things, complete some others and fix many others. And do we really do the same every year? We start a Ne
Time is Money and a Priority in This New Year
Relying on our vast experience in negotiating with the financial system, we have the idea that the banking sector has two very different ways of working with companies: • On the
New Success KPIs for Hospitality Industry
The year is ending. For all companies it’s time to “make the math”, overviewing the year. For us it’s not different. Over the years, and especially in 2021, which proved to
Human Capital – The Huge Challenge of The Present Day
This is not a new challenge, everyone has complained about the lack of human resources for a long time and now that the much-desired recovery is taking place, we all realize that e
Metaverse: the New Frontier to Wellbeing
In the last few weeks, we’ve witnessed intense discussion about the changes that one of the greatest technological tools of the century (and company) – Facebook – intends to
Resorts & Residencial Hospitality Fórum 21
Between 25 and 27 October, the world of Tourism got together in Tivoli Marina de Vilamoura for the Resorts & Residential Hospitality Forum 21. This international event was exem
On the Integrity of the Banks and What We Need to Know to Talk to Them.
We have been working with banking in Portugal for many years. Enough time to know that the relationship with a bank can be good or bad depending on the people who are following our