Can a small business have a meaningful impact?
How can a small business generate substantial positive impacts? In conversations with SMEs and family businesses, I often receive questions such as how and why implement the strate
Google Travel Ads to Boost Direct Sales on your Website
Today we address the eternal struggle that hoteliers face regarding OTAs. In a 2019’s article on digital marketing strategies, Guestcentric estimated that 70% of hotel reservatio
WELLNESS IN CITIES – A REVOLUTION OF URBAN CONCEPTS.
The New Investment that is Reinventing Cities. This is one of the segments that is benefiting from the disastrous effects of the Post-Pandemic – Mental Health is now a major
Sustainability: Global Measures vs. Regional Application
Among global experts on Sustainable Hospitality, there seem to be two coexisting, and sometimes contradictory, concepts for structuring sustainability measures. On the one hand, th
ESG Sustainability – Environmental, Social and Governance -Criteria in Hospitality.
How can capital allocation transform the hospitality business for the better? Practical implications for Environmental, Social and Governance (ESGs) criteria in Hospitality. Hospit
Sustainability in Tourism requires Requalification
I believe that we still need more international and national investment to finance new hospitality units’ projects. However, I also believe that they should rethink their locatio
The Importance of Sleep
In Integrative and Longevity Medicine, we give increasingly importance to choices and lifestyle, as determinants for a full and healthy life. This means that food, exercise, relati
Greenwashing: The Hidden Lie of the Empty, Aimlessly and Valueless Brands
We’ve addressed the importance of “walking the talk” before. In a previous article on how marketing can be the pioneer of sustainability, we wrote that “sustainable marketi
Strategic Vision is Mandatory for those Brands who want to Evolve.
It is one of the biggest business gaps of the National Hotel Brands. A conservative mind-set that fears change when change is the only certainty we have. Without vision, the “pat
New Year! New live?
Each New Year that God grants us is a New Opportunity to accomplish lots of things, complete some others and fix many others. And do we really do the same every year? We start a Ne